About Us
Empowering Smart Women to Retire Confidently
The Problem We're Solving
Picture this: A brilliant teacher sits across from a benefits counselor, her voice barely a whisper as she says, "I don't think I'll ever be able to retire." She's 58, dedicated her life to educating others, and despite working for decades, feels completely lost about her financial future.
This moment changed everything.
We believe retirement shouldn't be confusing, overwhelming, or out of reach. Yet traditional financial advice speaks in jargon, assumes six-figure salaries, and forgets about caregivers, career switchers, and the millions of women doing their best with what they have.
Redefine Retirement exists to change that.
We equip women—whether 30, 50, or somewhere between—with tools to take control of their future, on their terms. No intimidation, no judgment, no impossible standards. Just honest guidance that meets you where you are.
Led by Experience. Rooted in Real Life.
Meet J.L. Edwards, Your Guide Through the Retirement Maze
With over 30 years managing employee benefit plans in both public and private sectors, J.L. Edwards has seen it all. She's helped thousands of employees understand their benefits, watched brilliant women underestimate their potential, and witnessed the gap between traditional financial advice and real women's lives.
But her expertise goes deeper than numbers:
✅ Certified Public Manager with real-world government experience
✅ Lean Six Sigma Black Belt who knows how to simplify complex systems
✅ Author of Retire Not Expire - the no-nonsense retirement guide for real women
✅ Creator of PROS+ - the retirement planning tool built for everyday life
Most importantly, she understands what it feels like to be left out of traditional financial spaces.
J.L. created Redefine Retirement because she got tired of watching smart, capable women feel defeated by retirement planning. She knew there had to be a better way—one that spoke to women's actual lives, challenges, and dreams.
"I've spent decades in the industry, and I can tell you this: the advice out there isn't designed for us. It's time we changed that." - J.L. Edwards
Retirement Planning Tools That Actually Make Sense
What Makes Us Different
We're the anti-financial advisor. No intimidating offices, no complex portfolios you don't understand, no judgment about your past financial decisions. Instead, we offer something revolutionary: education without the sales pitch.
🔧 The PROS+ Retirement Calculator
Our signature tool shows you exactly where you stand and what your options really are. No sugar-coating, no scary projections that assume you'll live on ramen. Just honest numbers that help you plan with your actual life in mind.
"Finally, a retirement calculator that doesn't make me feel like a failure!" - Sarah M., Elementary Teacher
📖 "Retire Not Expire" Book
Real talk about retirement planning, written for women who are tired of being talked down to. Available wherever books are sold, it's your practical companion for navigating retirement on your terms.
📝 The Long Game Blog
Weekly insights about money, career pivots, aging with dignity, and building a future that doesn't require winning the lottery. We tackle the topics other financial sites won't touch.
🎓 Educational Workshops & Resources
Learning opportunities designed specifically for women's unique retirement planning needs—from dealing with career gaps to planning for longer lifespans.
Professional Services for Redefine Retirement
Our Promise to Every Woman Who Finds Us
Join Thousands of Women Redefining Retirement
Join Thousands of Women Redefining Retirement
✅ No Financial Advice — We're educators, not advisors. We'll never tell you what to buy or where to invest.
✅ No Judgment — Starting late? Career gaps? Lower income? We get it, and we're here to help you work with your reality.
✅ No Overwhelm — We break down complex concepts into manageable steps you can actually take.
✅ All Transparency — Everything we recommend is based on research, experience, and what actually works for real women.
Join Thousands of Women Redefining Retirement
Join Thousands of Women Redefining Retirement
Join Thousands of Women Redefining Retirement
"This is the first retirement advice that felt like it was actually meant for me. I'm not behind—I'm just getting started."
— Jennifer K., Career Switcher at 45
"The PROS+ tool showed me I wasn't as hopeless as I thought. Now I have a real plan."
— Maria L., Small Business Owner
"Finally, someone who speaks my language about money and retirement!"
— Lisa R., Nonprofit Director
Ready to Redefine Your Retirement?
Join Thousands of Women Redefining Retirement
Ready to Redefine Your Retirement?
You don't need a perfect plan, a huge salary, or decades of time. You just need to start where you are with what you have.
Choose Your Next Step:
🎯 Take the Free PROS+ Assessment — See where you really stand in 10 minutes
📚 Get "Retire Not Expire" — Your realistic retirement planning companion
📖 Explore The Long Game Blog — Weekly insights delivered to your inbox
💬 Get in Touch — Questions? We're here to help