Redefine Retirement

There's no universal formula for retirement success.

Your plan should reflect your values, your goals, and your unique situation. We're here to help you create a retirement strategy that makes sense for your life—because the best retirement plan is the one that actually works for you.

Why Redefine Retirement exists

After 30+ years managing employee benefit plans, J.L. Edwards kept seeing the same problem: brilliant, accomplished women getting overwhelmed by retirement advice that assumed everyone's life followed the same predictable path.

But that's not how real careers work—especially for women. Life happens. Careers pivot. Priorities shift.

That's why she created Redefine Retirement: to provide women with education, tools, and guidance that acknowledges their actual circumstances, not some idealized scenario.

Our approach is different

We don't sell investments. We don't earn commissions. We simply provide:

Honest education about how retirement planning actually works
The PROS+ calculator that adapts to your specific situation
Practical resources that make sense whether you're 35 or 55, earning $40K or $140K

No judgment about starting late. No assumptions about straight-line careers. Just real guidance for real life.

You don't need a million-dollar portfolio to build a secure retirement. You need a plan that accounts for your reality—and the confidence to make informed decisions about your future.

Whether you're just beginning to think about retirement or ready to create a detailed strategy, we'll help you build a plan that actually fits your life. Start with our PROS+ calculator or explore our educational resources—on your timeline, at your pace.

Finally, Retirement Planning That Gets It

Our Promise

Success Stories

Woman receiving retirement planning advice and guidance

✅ No Financial Advice — We educate, not sell
✅ No Judgment — Start where you are
✅ Not Overwhelming — Real steps you can take

Success Stories

Professional women celebrating progress at retirement planning workshop

"First retirement advice that felt like it was actually meant for me."
— Jennifer K., 45

"PROS+ showed me I wasn't hopeless."
— Maria L., Business Owner

"Finally, someone who speaks my language about money!"
— Lisa R.

Ready to Start?

Success Stories

Ready to Start?

Professional woman taking the first step in retirement planning

See where you really stand with your retirement planning.

✅ Take the PROS+ Assessment
✅ Read Our Blog
✅ Get in Touch

Frequently Asked Questions About Redefine Retirement

How does Redefine Retirement help me plan for retirement?

We provide education and tools—including our PROS+ calculator—that work with your actual income, career breaks, and life circumstances. No judgment about where you are now, just practical guidance for moving forward.

Is Redefine Retirement only for those with significant savings?

Absolutely not! We're not like those othere guys. Whether you're starting with $50.00 or $500,000, we help you build from where you are. Most retirement advice assumes everyone has six figures saved. We don't.

What makes Redefine Retirement different?

We don't sell investments or earn commissions. We're educators, not salespeople. Plus, our founder spent 30+ years managing real employee benefit plans—we understand how retirement actually works, not just the theory.

Smart Women Secure Their Futures with Retirement Planning Designed for Them

Real retirement planning for women who want honest advice—not Wall Street projections.

There's no universal formula for retirement success.

Why Redefine Retirement exists

Our approach is different

Have a question about planning for your retirement?

Finally, Retirement Planning That Gets It

Our Promise

Success Stories

Success Stories

Success Stories

Success Stories

Success Stories

Ready to Start?

Success Stories

Ready to Start?

Frequently Asked Questions About Redefine Retirement

Smart Women Secure Their Futures with Retirement Planning Designed for Them

Real retirement planning for women who want honest advice—not Wall Street projections.

There's no universal formula for retirement success.

Why Redefine Retirement exists

Our approach is different

Have a question about planning for your retirement?

Finally, Retirement Planning That Gets It

Our Promise

Success Stories

Success Stories

Success Stories

Success Stories

Success Stories

Ready to Start?

Success Stories

Ready to Start?

Frequently Asked Questions About Redefine Retirement

Follow us on Instagram for weekly tidbits

This website uses cookies.